Robert Gordon IV is the Chief Digital Officer at America’s Promise Alliance, one of the nation’s largest partnership dedicated to improving the lives of children and youth.
Question 1: How do you define ‘digital strategy’?
“Serving our core audiences is integral to the digital success of America’s Promise Alliance. Digital strategy is the process of creating and deploying a variety of tactics to best serve the needs of our constituents in the digital space. It’s key that such a strategy not only aligns to reflect the organization’s vision & mission, but also adapts to the ever-changing digital atmosphere.